Privacy policy
Last updated: 9 October 2026
1.Who we are
Amrfeo Private Limited (“Amrfeo”, “we”) runs amrfeo.com. We manufacture bentonite and drilling-fluid products, established 1994. Registered office: 3rd Floor, Trust House, 32A Chittaranjan Avenue, Kolkata 700012, West Bengal, India. CIN U51909WB1994PTC066300.
We decide how the personal data described here is used. Privacy questions and requests: amrfeo@amrfeo.com · +91 98310 13136. We reply within one month.
2.What we collect and why
| What | When | Why | Legal basis |
|---|---|---|---|
| Name, email, phone number with country code, the details you type (site water, quantity, delivery place, message) and any water-analysis file you attach | You send an enquiry, quote or data-sheet request form | To answer you, send the data sheet or quotation, and follow up on that request | Steps you ask for before a contract; our legitimate interest in answering business enquiries |
| Your messages and contact details | You email, phone or WhatsApp us | The same | The same |
| Pages viewed, approximate location, device and browser, how you reached the site, including an ad click | When you browse the site (cookies, see below) | To see which pages and campaigns help buyers | Our legitimate interest in understanding how the site is used |
| Signals about your use of the page and your IP address | Pages with a form (spam protection) | To stop automated spam | Our legitimate interest in keeping the forms working and secure |
We do not ask for sensitive data, we do not sell personal data, and we make no automated decisions about you.
3.Cookies
Cookies are small files a website stores in your browser. This site uses:
- Google Analytics 4 (
_ga,_ga_*): which pages are visited and how visitors arrive, so we can improve the site. - Google Ads (
_gcl_au, and Google’sIDE): whether a visit came from one of our ads. - Google reCAPTCHA (
_GRECAPTCHA): spam protection on our forms. - LinkedIn: the posts shown on our homepage are loaded from LinkedIn, which may set its own cookies when they appear.
You can block or delete cookies in your browser’s settings, and you can stop Google Analytics with Google’s opt-out add-on. The site and its forms keep working without them. You can also email us to object to this use of your data.
4.Links and buttons to other services
The WhatsApp button and the links to our social media pages open those services. Nothing is sent to them until you click; after that, their own privacy policies apply.
5.Who receives your data
- Our team at Amrfeo, in India, who answer enquiries.
- Our web host, HostGator, which hosts the website and our email on servers in the United States.
- Google (Analytics, Ads, Tag Manager, reCAPTCHA), as described above.
- LinkedIn, when the homepage posts load (see Cookies).
We process data in India. Some of these providers process it in other countries, including the United States. Where the law of your country requires safeguards for such transfers, we rely on the providers’ standard contractual terms.
6.How long we keep it
- Enquiries and correspondence: they stay in our email until we delete them. We keep them while they help us answer and follow up your enquiry and any order that follows, or longer where the law requires (for example tax records). You can ask us to delete yours at any time.
- Analytics: Google Analytics keeps event-level data for 2 months and user-level data for 14 months; reports built from aggregated data are kept longer.
The website itself does not keep a copy of form messages; they reach us by email.
7.Your rights
You can ask us to see, correct or delete your personal data and to receive a copy of it. You can object to or restrict how we use it, and withdraw any consent you have given; withdrawing does not affect use before it. Write to amrfeo@amrfeo.com. We may ask you to confirm who you are.
- EU and EEA: you may complain to the data-protection authority where you live or work.
- United Kingdom: you may complain to the Information Commissioner’s Office (ico.org.uk).
- India: you may nominate a person to exercise your rights. If we do not resolve a grievance, you may approach the Data Protection Board of India.
- Elsewhere (for example Israel, the UAE, Saudi Arabia, Singapore, Australia): these rights apply as far as your local law grants them, and you may complain to your local privacy authority.
8.Children
This site is for businesses. It is not directed at children, and we do not knowingly collect their data.
9.Security
Forms are sent over an encrypted (HTTPS) connection. Only the staff who answer enquiries can read them.
10.Changes
We will post any change on this page and update the date at the top.
Questions about this page: amrfeo@amrfeo.com · +91 98310 13136